Silvretta Montafon is one of the top ski areas in Austria. On the occasion of its 70th birthday, a brand new office building designed by Bernardo Bader Architekten was opened. The building is impressive in many ways. It cites alpine elements in a very contemporary way and sets an important urbanistic accent in an otherwise rather traditional townscape.
We had the pleasure to realize a complete exhibition for the foyer. Within a few weeks we worked on every aspect of an exhibition: from concept to furniture, from historic research to final text, from media engineering to graphic design. The exhibition gives a brief and entertaining overview of the company and the development of tourism and alpine winter sports in the valley. The wandering through history shows anecdotes, photographs, audio and video footage of exemplary moments from the past decades and thus gives an insight into the living environment of a valley strongly connected to tourism.
We were asked to do an exhibition of our graphic work by Advantage Austria in Barcelona. But we didn’t want to make a showcase of our – without any doubt outstanding – work, but rather play with the perception of Austria abroad. So we collected a lot of those stereotypes and sayings and put them through our graphical grinder. The outcome was a participative exhibition where nothing was what it seemed, people could take there part of Austria home with them and after finding out that Beethoven was German, everyone was hunting Hitler in the huge Wordpuzzle.
International understanding par excellence!
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