Do you know what the least common denominator is? Without getting too much into detail why, some projects start out very nice, you have a concept that everyone agrees on, its clear, understandable, it bridges from the artists to the audience, explains itself, looks good and has this eye catching quality. And then someone comes along and starts to cut, first a little, than more and more like a rabid barber whose drugs start to kick in while he’s cutting. Like when you wanted to trim your ends, and now you have a fancy pixie haircut that doesn’t look bad, but it is not what you wanted, and people don’t recognise you anymore and somehow its not your style.
Yes, you do the maths, thats what happened to this project. Still looking nice but why a triangle? Why the brackets? There are brackets? Exactly! Thats what we refer to …
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We were asked to do an exhibition of our graphic work by Advantage Austria in Barcelona. But we didn’t want to make a showcase of our – without any doubt outstanding – work, but rather play with the perception of Austria abroad. So we collected a lot of those stereotypes and sayings and put them through our graphical grinder. The outcome was a participative exhibition where nothing was what it seemed, people could take there part of Austria home with them and after finding out that Beethoven was German, everyone was hunting Hitler in the huge Wordpuzzle.
International understanding par excellence!
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